Posts

Week 17: Wrapping It Up

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 Wrapping It Up This has been my second attempt at this class. Life demands got so great I didn't finish it before. In that class I used my business, Matigan Golden Retrievers, as my project. Even without finishing the class that time I took many tools with me. I had previously only used social media for personal use. I was able to grow my following on Facebook from nothing to 1.6K with limited and irregular posting. My daughter had started an Instagram account for me but I had never learned to use it and she had only put a few pictures on there. Over the last few years I forced myself to use it more because it seemed like Facebook was fading out and Instagram was taking over. Now I have 397 followers. My social media marketing with the breeding business has been successful. In fact too successful. I cannot keep up with all of the calls and messages. That was then and this is now. This time around I had to take the marketin
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Week 16 Part A: Social Media Management Tools

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  Social Media Management Tools Social media management tools help you to streamline the operation of your social accounts by consolidating your social media tasks into a single interface. Some of the most common features that they offer include a dashboard for scheduling posts, managing comments and messages, and analytics. Some of the interfaces allow for teams manage the media as well. With the need to keep your content fresh and current, social media management tools can simplify your life. I am not currently using any social media management tools, unless you count the Facebook/Instagram Business Suite or Canva. Because of their limitations on which platforms they can post to, I will review several others. Three of the platforms that offer the most functionality are Hootsuite, Sprout Social, and Buffer. HOOTSUITE Hootsuite is the first Social Media Management tool that I became familiar with. It was launched in 2008. The
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Week 15 Part B: Building Out Your Strategy

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Social Media Calendar In the previous post I detailed a plan for the social media marketing efforts for Trident Pacific Consulting. Using that information here is next months plan using Google Calendar. Times of posting are varied to try to get data on best posting times. I will review analytics at least weekly to adjust posting times if necessary. Here is a screen shot the Google Calendar for June:  https://calendar.google.com/calendar/u/5?cid=cTFvamtlbWNpdXFzZTM1bmRvMWh0MjJxMGdAZ3JvdXAuY2FsZW5kYXIuZ29vZ2xlLmNvbQ     If the image is not visible, the blue/purple blocks are "national days." If low on inspiration I can go to those. Sundays: Write the weekly blog post for Tuesdays post, review Analytics Monday 1:00 pm: Facebook/Instagram - Meme - Motivation Monday or Monday Motivation Tuesday 7:00 am: Post blog on website and repost on LinkedIn/Facebook 7:00 pm Instagram post Wednesday 11:00 am: Instagram post 2:00 pm: Facebook - repost a periodical link Thursday 10:00 am - Inst
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Week 15 Part A: Developing Your Marketing Strategy

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Social Media Plans for Trident Pacific Consulting It has become apparent that Trident Pacific Consulting needs a plan. It is not the type of company that can just post on a whim and expect to maintain a following.  I've had the last semester to think about how this plan might look. As far as the social media platforms that are the most valuable for a small business consulting firm like ours, I would rate them as follows: LinkedIn Website Blog Facebook Twitter Instagram Email newsletter Our ultimate goal is to post to Facebook and Instagram daily , LinkedIn and blog weekly, and Twitter daily. Twitter will probably need to stay on a back burner until the other mediums are developed more.   I hope to mine email addresses from the website. The traffic to the website is likely to come from social media marketing. With an email list, we can send out a monthly newsletter.   While ambitious (for me), I hope to spend at least an hour per day total on social media marketing. I will split my
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Week 14 Part B: What we Learn from FaceBook Analytics

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  Write a thoughtful post (minimum 5 paragraphs) analyzing the information available through your FaceBook Insights from your business page.  If you have this option available, review the FaceBook analytics on the top of your business page in the Admin Panel.  Click on Insights to find more information. Review all the content and write a blog about what has changed this month in your FaceBook analytics. You will need at least 100 page likes to view your analytics. If you do not have likes or followers to see your data, use the data I provided above from my pages. Review what you find and use the information to write up your post about what you can discover from the data that is collected by FaceBook.   _____________________________________________________________________________________ Like Google Analytics, Facebook Analytics supply us with key data to determine if our marketing efforts are successful.  To be honest I thought the Page Insights was the same as Facebook Ana
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Week 14 Part A: What we Learn from Google Analytics

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  Google Analytics Google Analytics is one of the more than 270 tools in Google's arsenal. Google Analytics is an easy (mostly) and free reporting service offered by Google to track website traffic. The data supplied from Google Analytics can help you to learn what is working and what is not thus it helps you make better decisions about your online presence.   What exactly does Analytics do? In short, it collects data, processes and analyzes the data, and generates reports from the data. Google Analytics records the activity of your user from the moment he arrives until he leaves your website by u sing a combination of cookies and JavaScript.    Out of all the data and reports generated by Google Analytics, the following are what I feel are most important to Trident Pacific Consulting. I can't figure out how to install it on his Word Press site yet, so the screen captures I included are from my class Blogger site.   Acquisition   The Acquisition section tells you where you
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Week 13 Part B: Developing Online Advertising

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DRAFT Assignment Instructions: Sales and marketing are the not the same thing. The hope, is eventually your marketing leads to a sale, especially when you're paying for advertising. Every activity you do on social media needs to have a point, whether it's to bring awareness, engagement, capture an email, etc. If you know the objective and the point of your activity, you can accurately measure its success. Collecting and studying your analytics (next week - but feel free to take a look if they are available) will help you make the connection between online advertising and actual conversions (sales) turning it into something you can measure. As you start to put together all of these tools, you need to understand how they work together to help these activities get you a return on investment. For some businesses email marketing converts 3x more than social media on average. You can decide if part of your ad budget should be spent on collecting email addresses as a way
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