Week 13 Part B: Developing Online Advertising

DRAFT
Assignment Instructions:
Sales and marketing are the not the same thing. The hope, is eventually your marketing leads to a sale, especially when you're paying for advertising. Every activity you do on social media needs to have a point, whether it's to bring awareness, engagement, capture an email, etc. If you know the objective and the point of your activity, you can accurately measure its success.
Collecting and studying your analytics (next week - but feel free to take a look if they are available) will help you make the connection between online advertising and actual conversions (sales) turning it into something you can measure. As you start to put together all of these tools, you need to understand how they work together to help these activities get you a return on investment. For some businesses email marketing converts 3x more than social media on average. You can decide if part of your ad budget should be spent on collecting email addresses as a way to add to a sales funnel.
 
By Monday:
Activity: Create three or more sample ads following the specific requirements of FaceBook, Instagram, Twitter or other social media platform you want to utilize. The ads should target the specific market you are interested in pursuing. Include a call to action to encourage people to visit your website, read your blog, and like your page. In Your Blog Post: Make screen shots of your ads and include them into your blog post. Explain why they would be effective.
Explain in your post: What is an objective? Explain which type of ad objective makes the most sense for your business and why.

Help for creating ads:
Instagram: https://business.instagram.com/advertising/
FaceBook: https://www.facebook.com/business/products/ads (Links to an external site.)
Again-- if your business is not real, or you don't have a budget for an ad right now, just create each one (three total), get a screen shot and post that in your blog. You don't have to go that last step to publish and pay...