Week 10 Part B: Blogs I commented on

-

 I commented on these classmates' blogs:

Comments

Post a Comment

Popular posts from this blog

Week 1 - Part A : My Blog Template

-
Image
  "One day I will find the right words, and they will be simple." --Jack Kerouac , The Dharma Bums One of my first champion Golden Retrievers was named Matigan Dharma Bum. I think I've always been a fan of Jack Kerouac and romance of the Beat Generation. The poetry. The creativity. The freedom. Art for art's sake.  I have to say, I don't find much inspiration in the Blogger templates. Hop on over to WordPress and the choices are downright paralyzing. Getting back to the opening words of Mr. Kerouac, there is something to be said about the simple, especially when the goal is to draw one's attention to the written word. Social Media is usually rooted in the written word. Brevity is key in the digital age. Our attention spans have atrophied. Twitter. Memes. Vine (RIP). TikTok. Short bursts of dopamine. My challenge as one of the older students in the class is to discover what the younger generation finds entertaining. Most likely not Jack.  For this template I de
Read more

Week 3 - Part A - Aesthetics, Design, and Branding

-
JamiLin I totally went down a rabbit whole on JamiLin's site. What a mess! Who the heck is JamiLin? I would have loved it had she told us right away. "I am a 59 year-old woman selling products to make you look younger. I'm also into new age stuff: you name it. Crystals, veganism, meditation, feng shui." Her website could use a little Feng Shui. But then I started clicking around. She's a crack up! Her YouTube videos pull you right in. Then you come to realize that funky horrible website just sucked you in for way longer than you intended. Heck I was clicking on all the wrinkle creams wondering if I too could eliminate my turkey neck with ingredients found in my own kitchen. Oh! Don't use hemorrhoid cream on your face. And on Facebook? She posted 12 times in the last 24 hours. Perhaps this site really works for her? This is not the face of anyone using a professional web designer. This lady proudly states she made it herself. As for the whole CRAPHTED part. You
Read more

Week 13 Part B: Developing Online Advertising

-
DRAFT Assignment Instructions: Sales and marketing are the not the same thing. The hope, is eventually your marketing leads to a sale, especially when you're paying for advertising. Every activity you do on social media needs to have a point, whether it's to bring awareness, engagement, capture an email, etc. If you know the objective and the point of your activity, you can accurately measure its success. Collecting and studying your analytics (next week - but feel free to take a look if they are available) will help you make the connection between online advertising and actual conversions (sales) turning it into something you can measure. As you start to put together all of these tools, you need to understand how they work together to help these activities get you a return on investment. For some businesses email marketing converts 3x more than social media on average. You can decide if part of your ad budget should be spent on collecting email addresses as a way
Read more