Week 10 Part A: Researching Email Marketing

-

Email Marketing

What does a company put in their newsletters? All kinds of things it seems. How often do entities send out emails? For some of the consultants that I get emails from it appears that once a day is the most common. 


 

 

I think I receive a hundred plus emails a day. Most of those are some sort of marketing email. I seldom open them. But for this assignment I burrowed a bit on my junk mail account to see what is happening.

Since starting this class and taking on the challenge of marketing my husband's consulting business, I have been lured into buying some programs that were advertised on Facebook on how to increase your followers, how to develop content, etc.  So naturally I get lots of emails to buy additional programs. 

 


Billy Gene sends me emails at least once a day. He is a flashy, high profile marketer and has some good advise. Great headlines! The emails are mostly plain text with lots of white space between each line. It's easy to read. 

 

 

 


Brendan Kane wrote a book about getting a million followers. I just signed up for his emails and they are coming in at the rate of one per day. Again, I need to study this tactic of one sentence per line with several line breaks between. I'm interested to see how often he emails. 

 

 

 

 

 

 

 

 

 

 

 


Abby & David of Crushing it on Camera sell a how-to videos on how to do videos. :-) They too are a once a day or every other day emailer. 

 

 

 

 

 

 

 

 

 

 

 


John Maxwell and team email me at a rate of 5 per week. Their emails are much more interesting to lookout. They are still trying to sell me their high priced leadership course but they do provide some thing of value in their links. 

 

 

 

 

 

 

 

 

 

 


Mark Divine of Unbeatable Mind has been sending me emails since 2013. He is a former SEAL who has his hands in lots of endeavors. Quite inspiring if he was not despised by other SEALs. Regardless I have lots to learn from him even though I won't be getting in one of his ice baths in THIS lifetime! I get his emails under several different entities. (Another clever trick!) His emails promote his books, his gym, his leadership summits, his podcasts, you name it. I've received 10 emails from him in the last 18 days. 

 



For Trident Pacific Consulting I think that we would be doing well with one email per week, providing a teaser for a current blog post. And when we actually have a product, which is coming soon, I would love to send out promotions for that. The product is Mindfulness and Self-Mastery course. Of course we don't have a single person on the email list just yet. But hopefully with a new landing page on the website we can generate one. Lots of work ahead of us!

Comments

Post a Comment

Popular posts from this blog

Week 1 - Part A : My Blog Template

-
Image
  "One day I will find the right words, and they will be simple." --Jack Kerouac , The Dharma Bums One of my first champion Golden Retrievers was named Matigan Dharma Bum. I think I've always been a fan of Jack Kerouac and romance of the Beat Generation. The poetry. The creativity. The freedom. Art for art's sake.  I have to say, I don't find much inspiration in the Blogger templates. Hop on over to WordPress and the choices are downright paralyzing. Getting back to the opening words of Mr. Kerouac, there is something to be said about the simple, especially when the goal is to draw one's attention to the written word. Social Media is usually rooted in the written word. Brevity is key in the digital age. Our attention spans have atrophied. Twitter. Memes. Vine (RIP). TikTok. Short bursts of dopamine. My challenge as one of the older students in the class is to discover what the younger generation finds entertaining. Most likely not Jack.  For this template I de
Read more

Week 3 - Part A - Aesthetics, Design, and Branding

-
JamiLin I totally went down a rabbit whole on JamiLin's site. What a mess! Who the heck is JamiLin? I would have loved it had she told us right away. "I am a 59 year-old woman selling products to make you look younger. I'm also into new age stuff: you name it. Crystals, veganism, meditation, feng shui." Her website could use a little Feng Shui. But then I started clicking around. She's a crack up! Her YouTube videos pull you right in. Then you come to realize that funky horrible website just sucked you in for way longer than you intended. Heck I was clicking on all the wrinkle creams wondering if I too could eliminate my turkey neck with ingredients found in my own kitchen. Oh! Don't use hemorrhoid cream on your face. And on Facebook? She posted 12 times in the last 24 hours. Perhaps this site really works for her? This is not the face of anyone using a professional web designer. This lady proudly states she made it herself. As for the whole CRAPHTED part. You
Read more

Week 13 Part B: Developing Online Advertising

-
DRAFT Assignment Instructions: Sales and marketing are the not the same thing. The hope, is eventually your marketing leads to a sale, especially when you're paying for advertising. Every activity you do on social media needs to have a point, whether it's to bring awareness, engagement, capture an email, etc. If you know the objective and the point of your activity, you can accurately measure its success. Collecting and studying your analytics (next week - but feel free to take a look if they are available) will help you make the connection between online advertising and actual conversions (sales) turning it into something you can measure. As you start to put together all of these tools, you need to understand how they work together to help these activities get you a return on investment. For some businesses email marketing converts 3x more than social media on average. You can decide if part of your ad budget should be spent on collecting email addresses as a way
Read more