Jan Walker's CSIT 155 - Spring 2021 Class Blog

About Insights and Metrics Insights provide metrics regarding your Page's performance. Facebook insights will report demographics such as your viewers’ age, gender, location.  Insights also give us invaluable information to help guide future posts. This includes the type of posts that have the most engagement, the times of day your audience is on Facebook, and which days perform better. The data from page Insights is only available after you have 100 likes or followers. In addition, Facebook only keeps the data for 2 years. Why are Facebook Insights important? The metrics give you detailed analytics, so you can track and measure the performance of your content and advertising. You can precisely determine when it is the best time of day to post, what type of posts perform better, and who to target. When you have such detailed knowledge about your Facebook audience you can create more relevant content and better targeted ads. Metrics for your Page's posts are available in...

  Trident Pacific Consulting (TPC) is an Organization Development firm. What sets TPC apart is that is run by a retired Navy SEAL, Forrest Walker.  SEALs are well known for their superior performance in dynamic environments. In the past, SEALs were duty-bound to be quiet professionals who did not brag about their exploits. With the publication of number of SEAL books and movies, SEALs have attained a celebrity that is new to today. Capitalizing on this notoriety,  Forrest Walker hopes to drive clients to his full service consultancy. The target market is an organization or business, as well as the key people who are decision makers of strategic initiatives of these organizations. They may hold titles such as president, CEO, President, HR director, or office manager.  These key people can "see the trenches but not be in the trenches." In identifying which of these key players may want to hire him to help with the organization's issues, they would be people who are awa...

Branding and target marketing go hand-in-hand. When you know who you are marketing to, you can make better decisions on how you brand your company's products or service. Some companies have an obvious target market. For example if you're selling wheelchairs and walkers, you will be looking at injured or disabled people. Any market can be further defined by demographics, geographics, psychographics, and behavioral segmentation. For this assignment we are looking at two nurseries, Armstrong Nursery Centers and Rancho Vista Nursery . Both sell beautiful plants. How are they alike? How do they differ? Read along and find out. Armstrong Gardens Centers Armstrong Gardens Centers has a long history in California. Originally known for roses, and eucalyptus, fruit and ornamental trees, Armstrong grew to a chain of 31 stores in California. In addition they merged with Pike Garden Centers in North Carolina and Georgia. Pike has 16 locations. After the merger they are the largest retail...

  https://tridentpacifictransformations.com/ For this class I will be using my husband's business, Trident Pacific Consulting.  A bit of background: My husband is Forrest Walker. He had a 20+ year career in the SEAL Teams. Throughout his career he was given tasks such as redesigning and rewriting the whole desert warfare curriculum, BUD/s curriculum, and X-DIV (the temporary assignment for the "bell ringers" - the place where 'wanna-be' SEALs, the sailors who quit BUD/s, go) He took those leadership and program designing skills to the business sector, got two masters degrees, and is now launching his own consulting firm. Currently his website says "Trident Pacific Transformations," although his thought is to change the name to Trident Pacific Consulting. He has been trying to define his services and brand, to find his "voice" in the competitive space of former Navy SEALs who are now authors, leadership coaches, business consultants, etc. He i...

JamiLin I totally went down a rabbit whole on JamiLin's site. What a mess! Who the heck is JamiLin? I would have loved it had she told us right away. "I am a 59 year-old woman selling products to make you look younger. I'm also into new age stuff: you name it. Crystals, veganism, meditation, feng shui." Her website could use a little Feng Shui. But then I started clicking around. She's a crack up! Her YouTube videos pull you right in. Then you come to realize that funky horrible website just sucked you in for way longer than you intended. Heck I was clicking on all the wrinkle creams wondering if I too could eliminate my turkey neck with ingredients found in my own kitchen. Oh! Don't use hemorrhoid cream on your face. And on Facebook? She posted 12 times in the last 24 hours. Perhaps this site really works for her? This is not the face of anyone using a professional web designer. This lady proudly states she made it herself. As for the whole CRAPHTED part. You...

 Blogs I commented on: Kelsey Shea       (This comment was for Week2A) John Barnett      (John separated this assignment into 6 posts so I commented on 3 of the 6.) Sydney Gardner Anthony McCarthy

  My research is on business consultants who are also former Navy SEALs. I am undertaking this business for the class because my husband is a retired Navy SEAL who just finished two masters degrees in Global leadership and Organization Development. He just started his consulting agency. He is now working on a book, but he needs paying clients. I am hoping that I can help him on the marketing end of his new business.    The public is hungry for anything SEAL related. The SEAL books sell well and make their authors famous, even if the book is terrible and/or the SEAL had a lackluster Navy career.     Alden Mills, Unstoppable, Inc. Former Navy SEAL, Author, Keynote Speaker, Leadership Training, Inc. 500 CEO, Entrepreneur, CXO Advisor https://alden-mills.com/ Alden Mills capitalizes on his SEAL tenure to deliver keynote speeches. His website says he uses his experiences as a SEAL commander and as the founder of a consumer goods company (Perfect Fitness) to help org...