Jan Walker's CSIT 155 - Spring 2021 Class Blog

tridentpacificconsulting is a brand new Instagram account. I have been running one for my own business at matigangoldens and matigangoldenretrievers for a while. There are not very many followers on my husbands account yet. Below are the 6 posts I have made to date. I made all of the memes myself on Canva. I am new to Canva so I think I am getting better with practice. I have settled into a branding color scheme of blues and oranges and tan.   So far the greatest number of likes is 6. My classmates are not really liking my stuff, maybe because I am at the end of the alphabet. I continue to like and comment on all new posts of my classmates.  For some reason the cross-posting to Facebook stopped working. I am going to see if I can troubleshoot that. It was working before...  The following are hashtags that I have used so far (newest first): #emotionalintelligence #emotions #mindfulness #selfmastery #beyourbestself #positivemindset #positivity #mindfulness #auth...

 Instagram Business Research Trident Pacific Consulting is a business consulting firm and also an individual life coach. A new mindfulness course in in the works. So I was unsure which way to approach the research. I kept getting bogged down exploring what other people are doing and it was very hard to find exactly the same niche. I didn't want to just stick to former SEALs but in the end I did a lot of research there too. As for former SEALs, there are many doing some kind of coaching or business consulting. They are most active on LinkedIn, Facebook, or Twitter.   I also had a hard time finding the big consulting firms on Instagram. Maybe Instagram is not the right tool for them.  Here are some of the non-SEAL people/businesses I looked at : Elan Solutions (New Zealand firm) Organisational Effectiveness Consultant & Coach (1 Consultant) 281 posts 218 followers Around the first of the year in 2021 Elan's Instagram changed dramatically. Before that dat...

 I made comments on Instagram on all of my classmates who had their accounts posted. I visited most as soon as we had links available. (Forgot to hit publish earlier) John Barnett    https://www.instagram.com/audience_engagement_solutions/ Clare Dovenbarger   https://www.instagram.com/claresdigitalmarketing/ Natasha Flaherty   https://www.instagram.com/flahertyscarpelli/ Sydney Gardner   https://www.instagram.com/_sydneysapothecary_/ Sue Godwin   https://www.instagram.com/unconditionallovecatanddog/ Jonathan Golding   https://www.instagram.com/niyama.42/ Ana Gomez   https://www.instagram.com/flowersannettegomez/ Teri Lendy   https://www.instagram.com/teresajoysart/ Anthony McCarthy   https://www.instagram.com/thealibibrewingco/ Morgan McCray   https://www.instagram.com/moskpoppage/ Ty Morrisette   https://www.instagram.com/fst.support/ Joseph Pass https://www.instagram.com/...

Creating and Scheduling Facebook Posts I am finding this assignment extremely challenging. What is it like to work with a client that has his own idea about what needs to be posted and you have a difference of opinion? In this case it is not just a client but my husband.  What is it like to try to post often on social media when you don't have any idea how to explain what it is they do? And when you ask, you get abstract answers that no ordinary person will understand.  I decided to make some simple memes to post. I could have just copied and pasted from the internet but I wanted to get some experience making original content. I chose to use Canva. In Canva you can schedule Facebook and Instagram posts as well. To that end here is the screenshot of my scheduled Canva posts. The post scheduled on March 8th was an attempt to try to find the customer's "pain point." A business leader is unsatisfied with how his business is running and needs help. Discontent is the first ...

Engaging Your Customers - FaceBook Strategy   I liked the following pages as my business page: Magazine Pages I liked the 7 magazine pages because Forrest would like to get published as an author of his own book and by submitting magazine articles. The more published he is, the more the word will get out about his knowledge and services. Forbes Inc. HBR - Harvard Business Review Entrepreneur CEO World Magazine Ranch and Coast (local magazine) San Diego Magazine  Pacific San Diego Magazine Military Pages I liked the following Military Pages to keep a finger on the pulse and connect with military leaders and veterans. Naval Special Warfare Command   US Navy SEAL & SWCCNavy SEAL Foundation SEAL Family Foundation Ironman Super Frog US Navy Leadership Pages/Blogs The target market for Trident Pacific Consulting are leaders in business or organizations. John C. Maxwell Mindful Leader Jesse Lyn Stoner - Seapoint Center for Collaborative Leadership Other Target Market sites ...

About Insights and Metrics Insights provide metrics regarding your Page's performance. Facebook insights will report demographics such as your viewers’ age, gender, location.  Insights also give us invaluable information to help guide future posts. This includes the type of posts that have the most engagement, the times of day your audience is on Facebook, and which days perform better. The data from page Insights is only available after you have 100 likes or followers. In addition, Facebook only keeps the data for 2 years. Why are Facebook Insights important? The metrics give you detailed analytics, so you can track and measure the performance of your content and advertising. You can precisely determine when it is the best time of day to post, what type of posts perform better, and who to target. When you have such detailed knowledge about your Facebook audience you can create more relevant content and better targeted ads. Metrics for your Page's posts are available in...

  Trident Pacific Consulting (TPC) is an Organization Development firm. What sets TPC apart is that is run by a retired Navy SEAL, Forrest Walker.  SEALs are well known for their superior performance in dynamic environments. In the past, SEALs were duty-bound to be quiet professionals who did not brag about their exploits. With the publication of number of SEAL books and movies, SEALs have attained a celebrity that is new to today. Capitalizing on this notoriety,  Forrest Walker hopes to drive clients to his full service consultancy. The target market is an organization or business, as well as the key people who are decision makers of strategic initiatives of these organizations. They may hold titles such as president, CEO, President, HR director, or office manager.  These key people can "see the trenches but not be in the trenches." In identifying which of these key players may want to hire him to help with the organization's issues, they would be people who are awa...